Each book will challenge you to think and act differently, to tackle
‘business as usual' or the accepted way to do things. If you want some of that
in your business life then pick one, or all and enjoy.
Clarity Wins - Steve Woodruff
Get heard. Get referred
I found myself nodding along in agreement with the first part of this book about ‘getting heard’. Steve shares, in no uncertain terms, why you should pigeonhole yourself, focus on your bullseye customers and designing your distinct offering. The second half explores one of the greatest opportunities in business - referrals and shows how to practice effective 'referral networking'.
Company of One - Paul Jarvis
Why Staying small is the next big thing in
business
Company of one is a refreshing new approach to running a
successful business that encourages you the business owner to focus on getting
better rather than getting bigger.
Jarvis shows how remaining small could be the key to avoiding
the stress and headaches of a traditional growth orientated business.
Thought provoking elements for me are that its all about having a business
on your own terms (“shouldn’t every business be a lifestyle business?”) Valuable
discussions on OVERHEADS = DEATH and setting yourself an upper limit on your goals.
One + One = Three - Dave Trott
A collection of anecdotes and experiments
designed to light a fire under your own creativity
.
From boardroom to battlefield these stories are a rallying
cry for anyone who wants to think differently, stand out and truly innovate.
For me this was an easy page turner filled with bite sized ideas from unexpected quarters such as footballer Ian Wright and teaching your child the right way to fall down the stairs.
Purple Cow - Seth Godin
Transform your business by being remarkable
A classic known for turning traditional push marketing on its head, based on the principle that you can’t make people listen you need to grab their attention, Godin uses case study after case study to show ‘remarkable’ in action.
If you are nervous about taking risks in your business this book offers an inspiring shove to get out there and do it.
To sell is human - Daniel Pink
The surprising truth about persuading, convincing and
influencing others.
"I’m not a salesperson" – something I hear from almost every small
business owners I work with. Yet the reality is we have to sell every day, our ideas,
our products and ourselves. Daniel’s
book addresses this reality head on and seeks to rewire how you think about selling to focus on serving.
Guaranteed to make you feel more positive about sales and your own ability to sell.
I would love to hear your thoughts on these books and please add your own recommendations in the comments below.
Janet Doran
, works as a Strategic Business Coach across North Yorkshire, UK. enabling small business owners to win in competitive markets.
Please get in touch to book your discovery call by email janet@thepositivepen.co.uk
or call on 07505 120051
You can follow her on twitter thepositivepen
for daily insights & inspiration for small business owners
